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Marketing for Hospitality and Tourism 6th edition by Philip R Kotler, John T Bowen, James Makens .pdf
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Marketing for Hospitality and Tourism 6th edition by Philip R. Kotler, John T. Bowen, and James Makens is a comprehensive textbook that provides a thorough overview of marketing principles specifically tailored for the hospitality and tourism industry. The book covers topics such as marketing strategies, customer relationship management, promotional tactics, and market research, all within the context of hospitality and tourism businesses. By using this textbook, students and professionals in the field can gain a deeper understanding of how to effectively market their products and services to attract customers and drive revenue. Marketing for Hospitality and Tourism 6th edition consists of 656 pages and the ISBN for this edition is 0134151925. Overall, this textbook serves as a valuable resource for those looking to enhance their marketing skills and excel in the hospitality and tourism industry.
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