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Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText — Package, 12/E – Gary Armstrong & Philip Kotler .pdf
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Marketing: An Introduction Plus 2014 MyMarketingLab with Pearson eText — Package, 12/E by Gary Armstrong and Philip Kotler is a comprehensive textbook that covers all aspects of marketing, from the basic concepts to the latest trends and developments in the field. This package includes access to MyMarketingLab, an online learning tool that provides additional resources and interactive activities to enhance the learning experience. The benefits of using this package include a more engaging and interactive learning experience, access to up-to-date information and resources, and the ability to track progress and measure understanding through quizzes and assessments. The book consists of approximately 700 pages, covering a wide range of topics such as marketing strategy, consumer behavior, branding, and digital marketing. The ISBN for this package is 0133760064.
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