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International Business, 2nd Edition, Michael Geringer, Jeanne McNett, Donald Ball .pdf
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International Business, 2nd Edition by Michael Geringer, Jeanne McNett, and Donald Ball is a comprehensive textbook that covers important concepts and issues related to conducting business on a global scale. The book delves into topics such as international trade, foreign direct investment, global marketing, and cross-cultural management, providing readers with a solid foundation in understanding the complexities of the global business environment. By using this textbook, students and professionals can gain valuable insights into the opportunities and challenges of international business, helping them develop the skills necessary to succeed in a global marketplace. The book consists of 688 pages and is available with the ISBN 978-0078137198. Overall, International Business, 2nd Edition serves as an essential resource for anyone looking to expand their knowledge and expertise in the field of international business.
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