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Strategic Management: A Competitive Advantage Approach, Concepts, 15/E, Fred R. David Forest R. David .pdf
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Strategic Management: A Competitive Advantage Approach, Concepts, 15/E by Fred R. David and Forest R. David is a comprehensive and cutting-edge textbook designed to help students learn how to effectively create and implement winning strategies in today's dynamic business environment. This book covers the core concepts of strategic management, including industry analysis, competitive strategies, and strategic decision-making. It also provides insights into contemporary issues such as globalization, innovation, and sustainability. The key benefit of using this textbook is that it enables students to develop a deep understanding of the strategic management process and how it can be used to gain a competitive advantage in the market. The 15th edition of this book consists of approximately 592 pages and is widely used by students and professionals studying strategic management. The ISBN for this edition is 9780133088143.
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