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Strategic Brand Management, 3/E, Kevin Lane Keller, ISBN-10: 0131888595, ISBN-13: 9780131888593 .pdf
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Strategic Brand Management, 3/E by Kevin Lane Keller is a comprehensive guide that provides students and practitioners with a thorough understanding of the principles and practices of brand management. The book covers topics such as brand positioning, brand equity, brand architecture, and brand communication, offering practical insights and real-world examples to help readers develop effective brand strategies. By using this textbook, individuals can gain the knowledge and skills necessary to build strong and successful brands in today's competitive marketplace. With a total of 560 pages, this book offers a detailed and in-depth exploration of the key concepts and strategies in brand management, making it a valuable resource for anyone looking to enhance their understanding of branding. The ISBN-10 for Strategic Brand Management, 3/E, Kevin Lane Keller is 0131888595, and the ISBN-13 is 9780131888593.
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600 SHADOWBROOK CT, ANTIOCH TN 37013, USA
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