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Small Business Management: Launching and Growing Entrepreneurial Ventures, 19th Edition, Justin G. Longenecker, .pdf
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Small Business Management: Launching and Growing Entrepreneurial Ventures, 19th Edition by Justin G. Longenecker is a comprehensive textbook that provides a thorough understanding of the key concepts and skills needed to successfully manage a small business. This edition covers topics such as entrepreneurship, strategic planning, marketing, financial management, human resources, and operations management. With its practical insights, real-world examples, and engaging writing style, this textbook is an invaluable resource for students, entrepreneurs, and small business owners. The 19th edition consists of 688 pages and is published under ISBN 978-0357133484. Overall, Small Business Management offers a wealth of knowledge and tools to help individuals launch and grow their entrepreneurial ventures effectively.
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