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Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition, Valarie Zeithaml, Mary Jo Bitner Dwayne Gremler .pdf
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Services Marketing: Integrating Customer Focus Across the Firm, 7th Edition by Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler is a comprehensive guide that focuses on the unique challenges and opportunities in marketing services. This edition emphasizes the importance of customer-centric strategies and offers practical tools and frameworks for businesses to enhance their service marketing practices. The book covers various topics such as service quality, customer satisfaction, service recovery, and service innovation. By incorporating real-world examples and case studies, the authors provide valuable insights into creating a customer-focused culture within organizations. With a total of 768 pages, this edition is a valuable resource for students, academics, and practitioners looking to enhance their understanding of services marketing. The ISBN for this edition is 9781259690664.
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5515 99TH ST, CORONA NY 11368, USA
