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Services Marketing, 6th Edition: Zeithaml .pdf
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Services Marketing, 6th Edition: Zeithaml is a comprehensive and up-to-date textbook that covers the principles of marketing specifically for services. Authored by Valarie Zeithaml, Mary Jo Bitner, and Dwayne Gremler, this book offers a thorough understanding of the unique challenges and strategies involved in marketing services. Some of the benefits of using this textbook include its focus on real-world case studies, practical examples, and updated content that reflects current trends in the service industry. Services Marketing, 6th Edition: Zeithaml consists of 688 pages and provides a wealth of information on topics such as service quality, customer relationships, service delivery, and managing service encounters. The ISBN for this edition is 9780078112058, making it a valuable resource for students, professionals, and researchers looking to enhance their knowledge and skills in services marketing.
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31500 400TH AVE, ROSEAU MN 56751, USA
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