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PROMO, 2nd Edition : OGuinn .pdf
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PROMO, 2nd Edition by Thomas O’Guinn is a comprehensive and up-to-date textbook that provides a thorough overview of promotion and marketing communication. This book covers key concepts and strategies in advertising, public relations, sales promotion, direct marketing, and digital marketing. It also includes real-world examples, case studies, and practical tools that help students understand and apply the material. One of the main benefits of using PROMO, 2nd Edition is its organized and easy-to-follow structure, which makes it suitable for both students and professionals in the field of marketing. This textbook consists of 592 pages and provides a wealth of information on all aspects of promotional activities. The ISBN for PROMO, 2nd Edition by O’Guinn is 9781506316666.
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54100 OVERBROOK CT, SHELBY TOWNSHIP MI 48316, USA
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