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PROMO, 1st Edition: OGuinn .pdf
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PROMO, 1st Edition: OGuinn is a textbook written by Thomas C. O'Guinn that serves as a practical guide for students and professionals in the field of marketing. It covers various promotional strategies, techniques, and campaigns, providing real-world examples and case studies to help readers understand the concepts and apply them in practice. The book offers a comprehensive overview of promotional practices in the modern business environment, including traditional advertising, digital marketing, public relations, and more. With its clear and insightful writing style, PROMO, 1st Edition: OGuinn enables readers to develop a deep understanding of promotional activities and improve their marketing skills. This textbook consists of 400 pages and has an ISBN of 978-0176607098, making it a valuable resource for anyone looking to enhance their knowledge and expertise in promotional marketing.
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