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Principles of Marketing, 15th Edition, Kotler, ISBN-10: 0133084043, ISBN-13: 9780133084047 .pdf
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"Principles of Marketing, 15th Edition by Kotler is a comprehensive textbook that covers the fundamental concepts and principles of marketing. It provides students with a solid foundation in marketing theory and practice, including topics such as consumer behavior, market research, product development, pricing strategies, and promotional tactics. The textbook also includes case studies and real-world examples to help students understand how these principles are applied in the business world. With its updated content and engaging writing style, Principles of Marketing, 15th Edition is a valuable resource for students studying marketing and related fields. The book consists of 736 pages with ISBN-10: 0133084043 and ISBN-13: 9780133084047."
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