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MKTG 9, 9th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel .pdf
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MKTG 9, 9th Edition authored by Charles W. Lamb, Joe F. Hair, and Carl McDaniel is a comprehensive and up-to-date textbook on marketing. It covers all the essential concepts, theories, and practices in the field of marketing, making it an invaluable resource for students and professionals alike. The benefits of using this textbook include clear and concise explanations, real-world examples, case studies, and practical applications that help readers understand and apply marketing principles effectively. MKTG 9, 9th Edition consists of approximately 624 pages, providing a thorough and in-depth exploration of the subject. The ISBN for MKTG 9, 9th Edition is 978-0357034182, making it easy to identify and purchase. Overall, this textbook is a must-have for anyone looking to enhance their knowledge and skills in marketing.
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