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MKTG, 4th Edition: Lamb .pdf
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MKTG, 4th Edition: Lamb is a marketing textbook authored by Charles W. Lamb, Joseph F. Hair Jr., and Carl McDaniel. It provides a comprehensive overview of marketing principles and strategies, covering topics such as consumer behavior, market research, branding, and marketing communications. The benefits of using this textbook include its clear and engaging writing style, practical examples and case studies, and useful learning tools such as review quizzes and discussion questions. MKTG, 4th Edition: Lamb consists of 608 pages and the ISBN for this edition is 978-1337407588. Overall, this textbook is a valuable resource for students and professionals looking to deepen their understanding of marketing concepts and practices.
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1401 RINGE LN, LAS VEGAS NV 89110, USA
