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MKTG, 13th Edition, Charles W. Lamb, Joe F. Hair, Carl McDaniel .pdf
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MKTG, 13th Edition by Charles W. Lamb, Joe F. Hair, and Carl McDaniel is a comprehensive marketing textbook that covers a wide range of topics in marketing management. This edition offers updated content on digital marketing, social media, and data analytics, providing students with essential knowledge and skills for succeeding in the rapidly changing marketing landscape. With its practical examples, case studies, and exercises, MKTG, 13th Edition helps students apply theoretical concepts to real-world scenarios, enhancing their critical thinking and problem-solving abilities. The textbook's clear and engaging writing style, coupled with its easy-to-follow structure, makes it an accessible resource for students at various levels of study. MKTG, 13th Edition consists of 640 pages and has an ISBN of 978-1337116807, making it a valuable reference for marketing students and professionals.
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