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Marketing Research, 8th Edition Alvin C. Burns .pdf
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"Marketing Research, 8th Edition by Alvin C. Burns is a comprehensive textbook that covers various aspects of marketing research, including planning, conducting, and presenting research findings. It provides students and professionals with a solid foundation in the principles and practices of marketing research. Some of the benefits of using this textbook include a user-friendly writing style, real-world examples, case studies, and end-of-chapter exercises that help reinforce key concepts. The book also includes the latest trends in marketing research, such as digital marketing and social media research. Marketing Research, 8th Edition by Alvin C. Burns consists of 624 pages and the ISBN for this edition is 978-0134167404."
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