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Marketing: Real People, Real Choices, 7/E7th Edition .pdf
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"Marketing: Real People, Real Choices, 7/E7th Edition" is a textbook that focuses on teaching marketing principles by emphasizing real-world applications and decision-making scenarios. The book aims to help students understand how marketing strategies affect real people's choices and behaviors. Some benefits of using this textbook include its practical approach to teaching marketing concepts, its focus on consumer behavior, and its emphasis on critical thinking skills. This 7th edition consists of 608 pages and the ISBN for this edition is 978-0134472478.Overall, "Marketing: Real People, Real Choices, 7/E7th Edition" provides insights into how marketers can understand and influence consumer behavior while also stressing the significance of ethical decision-making in the marketing industry.
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