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Marketing Real People Real Choices, 6th Edition : Solomon .pdf
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"Marketing: Real People, Real Choices, 6th Edition" by Solomon is a popular marketing textbook that offers a practical and engaging approach to the subject. The book focuses on real-world examples and case studies to help students understand how marketing principles can be applied in various contexts. By using a consumer behavior framework, the book helps students understand the motives and actions of consumers, enabling them to make better marketing decisions. The 6th edition consists of over 650 pages and covers a wide range of topics such as marketing research, segmentation, branding, and social media marketing. The ISBN for this edition is 978-0136027107, making it easy for students to find and purchase the book for their marketing studies. Overall, "Marketing: Real People, Real Choices" is a valuable resource for students looking to learn about marketing in a practical and engaging way.
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