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Marketing Real People Real Choices 4th Canadian Edition by Solomon .pdf
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Marketing: Real People, Real Choices, 4th Canadian Edition by Solomon is a textbook that provides a comprehensive overview of marketing principles and practices with a focus on the Canadian market. The book covers topics such as consumer behaviour, market research, branding, advertising, and digital marketing, offering real-world examples and case studies to illustrate key concepts. One of the benefits of using this textbook is its practical approach, which helps students understand how marketing theory applies to real-life situations. The book also includes exercises and discussion questions to engage students and enhance their understanding of the material. With a total of 736 pages, Marketing: Real People, Real Choices, 4th Canadian Edition by Solomon is a valuable resource for students studying marketing in Canada. The ISBN for this edition is 9780132128401.
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