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Marketing Management, 14th Canadian Edition : Kotler .pdf
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"Marketing Management, 14th Canadian Edition: Kotler" is a comprehensive textbook on marketing principles and strategies specifically tailored for the Canadian market. The book covers a wide range of topics including market research, consumer behavior, product development, pricing, promotion, and distribution. By using this textbook, students and professionals in the field of marketing can gain a solid understanding of the key concepts and practices in the industry. With real-world examples and case studies, readers can apply the knowledge gained from this book to their own marketing strategies. The 14th Canadian Edition of this book consists of approximately 800 pages. The ISBN for "Marketing Management, 14th Canadian Edition: Kotler" is 9780136018599. Overall, this book is a valuable resource for anyone looking to enhance their marketing skills and knowledge in the Canadian context.
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