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Marketing: An Introduction, Updated 6th Canadian Edition, Gary Armstrong, Philip Kotler, Valerie Trifts Lilly Anne Buchwitz .pdf
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"Marketing: An Introduction, Updated 6th Canadian Edition, by Gary Armstrong, Philip Kotler, Valerie Trifts, and Lilly Anne Buchwitz is a comprehensive textbook that provides a thorough overview of marketing principles and strategies. This edition is tailored specifically for the Canadian market, offering relevant case studies and examples to enhance understanding. The book covers key topics such as consumer behavior, marketing research, branding, and digital marketing, making it a valuable resource for students and professionals alike. With its clear writing style and engaging visuals, Marketing: An Introduction helps readers grasp complex concepts easily and apply them to real-world situations. This edition consists of approximately 742 pages and its ISBN is 9780137903669. The benefits of using this textbook include gaining a solid foundation in marketing principles, staying updated on the latest industry trends, and developing practical skills for building successful marketing campaigns."
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