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Marketing: An Introduction, Fifth Canadian Edition Gary Armstrong, Philip Kotler, Valerie Trifts, Lilly Anne Buchwitz .pdf
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"Marketing: An Introduction, Fifth Canadian Edition by Gary Armstrong, Philip Kotler, Valerie Trifts, and Lilly Anne Buchwitz is a comprehensive textbook that covers the fundamental principles of marketing in the Canadian context. This edition offers updated case studies, examples, and discussions to reflect the ever-evolving marketing landscape. The benefits of using this textbook include gaining a solid understanding of marketing concepts, strategies, and practices, as well as insights into the Canadian market and consumer behavior. The book also provides practical tools and resources for students to apply marketing concepts in real-world scenarios. Marketing: An Introduction, Fifth Canadian Edition consists of 672 pages and is assigned the ISBN 9780135073270."
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5201 RICKY RD, ANCHORAGE AK 99516, USA
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