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Marketing, 6th Edition, Dhruv Grewal, Michael Levy, ISBN: 9781259709074 .pdf
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Marketing, 6th Edition by Dhruv Grewal and Michael Levy is a comprehensive and up-to-date textbook that covers all aspects of marketing in a clear and concise manner. The book delves into key marketing concepts, strategies, and tools that are essential for students pursuing a career in marketing or related fields. With a focus on real-world examples, case studies, and interactive learning activities, Marketing, 6th Edition provides students with a practical understanding of marketing principles and how they are applied in today's dynamic business environment. The textbook also offers valuable resources such as online quizzes, study guides, and access to the McGraw-Hill Connect platform for additional learning opportunities. This edition consists of 672 pages and the ISBN for Marketing, 6th Edition is 9781259709074. Overall, this textbook is a valuable resource for students looking to gain a solid foundation in marketing and develop the necessary skills to succeed in the field.
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