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Marketing, 20th Edition, William M. Pride, O. C. Ferrell .pdf
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"Marketing, 20th Edition, by William M. Pride and O.C. Ferrell is a comprehensive textbook that explores the principles and practices of marketing in the modern business world. The book covers a wide range of topics including marketing strategy, consumer behavior, branding, social media marketing, and global marketing. It provides students with real-world examples and case studies to help them understand how marketing concepts are applied in practice. One of the benefits of using this textbook is that it offers updated information on current trends and technologies in the field of marketing, making it a valuable resource for students and professionals alike. The 20th edition consists of 753 pages and the ISBN for the book is 978-1337387064."
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