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Marketing, 15th Edition, Roger Kerin, Steven Hartley .pdf
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Marketing, 15th Edition by Roger Kerin and Steven Hartley is a comprehensive textbook that covers the fundamentals of marketing. It provides a thorough understanding of the key concepts and strategies involved in marketing, including market research, consumer behavior, product development, pricing, promotion, and distribution. The book offers real-world examples and case studies to help students apply theoretical concepts to practical situations. With the latest updates and insights from the field, Marketing, 15th Edition is a valuable resource for students studying marketing at the undergraduate and graduate levels. The textbook consists of 800 pages and the ISBN for Marketing, 15th Edition by Roger Kerin and Steven Hartley is 9781259573545. Overall, using this textbook can enhance students' knowledge and skills in the field of marketing, helping them succeed in their academic and professional careers.
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