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Introduction to Strategic Public Relations Digital, Global, and Socially Responsible Communication, Janis Teruggi Page, Lawrence J. Parnell .pdf
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"Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication" by Janis Teruggi Page and Lawrence J. Parnell provides a comprehensive overview of strategic public relations in today's digital, global, and socially responsible landscape. This textbook covers key concepts, theories, and strategies for effective communication, crisis management, and stakeholder engagement. The benefits of using this textbook include gaining a deep understanding of the rapidly evolving field of public relations, learning how to navigate the digital and global communication landscape, and developing skills to create socially responsible communication campaigns. The book consists of 456 pages and the ISBN is 9781506358053. Overall, "Introduction to Strategic Public Relations" is a valuable resource for students, professionals, and anyone looking to enhance their understanding of strategic communication in the modern world.
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