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Integrated Marketing Communications, 4/E 4th Edition Keith J. Tuckwell .pdf
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Integrated Marketing Communications, 4th Edition by Keith J. Tuckwell is a comprehensive textbook that explores the strategic approach to planning and implementing integrated marketing communication campaigns. The book covers various topics such as branding, social media, public relations, advertising, and direct marketing to provide students with a holistic understanding of the IMC process. The benefits of using this textbook include a well-rounded perspective on how different marketing communications tools work together to create a cohesive message, improved decision-making skills in creating effective campaigns, and a deeper understanding of how to connect with consumers across various touchpoints. The textbook consists of 384 pages and has an ISBN number of 9780749485047. Overall, Integrated Marketing Communications, 4th Edition is a valuable resource for students and professionals looking to enhance their knowledge and skills in the field of marketing communications.
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