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Global Marketing Management 6th Edition Kotabe .pdf
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Global Marketing Management 6th Edition Kotabe is a comprehensive and up-to-date textbook that provides a detailed and practical understanding of the global marketing environment. The book covers key topics such as global market entry strategies, market research, segmentation, targeting, and positioning, as well as product and brand management in a global context. It also discusses the latest trends in digital marketing, sustainability, and ethical issues in global marketing. The benefits of using this edition include updated case studies, real-world examples, and hands-on exercises that help students apply the concepts learned. Additionally, the book includes online resources such as quizzes, additional readings, and videos to enhance the learning experience. The 6th edition of Global Marketing Management Kotabe consists of 672 pages and its ISBN is 978-1119498374.
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