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Essentials of Marketing Research: A Hands-On Orientation. Naresh K Malhotra .pdf
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"Essentials of Marketing Research: A Hands-On Orientation" by Naresh K. Malhotra is a comprehensive textbook that provides a practical and interactive approach to learning marketing research. The book covers all the essential topics in marketing research, including research design, data collection, data analysis, and reporting. It also includes real-world examples and case studies to help students understand how marketing research is applied in the business world. One of the main benefits of using this textbook is that it allows students to apply the concepts they learn in a hands-on manner through exercises and assignments. This helps students develop valuable skills that they can apply in their future careers. "Essentials of Marketing Research: A Hands-On Orientation" consists of 528 pages and the ISBN for this book is 978-1506373539. Overall, this textbook is a valuable resource for students looking to gain a strong foundation in marketing research and practical skills that will benefit them in the field.
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