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Essentials of Marketing, 3rd Edition: Lascu .pdf
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Essentials of Marketing, 3rd Edition: Lascu is a comprehensive and practical textbook that provides a thorough introduction to key marketing concepts and strategies. This edition includes updated case studies, examples, and real-world scenarios to help students understand the complexities of marketing in today's global marketplace. The book covers topics such as consumer behavior, market segmentation, branding, advertising, and digital marketing. Its clear and concise writing style makes it easy for students to grasp the material and apply it to real-world situations. With a total of 416 pages, Essentials of Marketing, 3rd Edition: Lascu is an invaluable resource for students looking to gain a solid foundation in marketing principles. The ISBN for this edition is 978-1452204998.
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