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Consumer Behaviour: Buying, Having, and Being, 7th Canadian Edition, Michael R. Solomon, Katherine White Darren W. Dahl .pdf
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Consumer Behaviour: Buying, Having, and Being, 7th Canadian Edition, by Michael R. Solomon, Katherine White, and Darren W. Dahl is a comprehensive textbook that explores the various factors that influence consumer behaviour in the Canadian market. The book covers topics such as cultural influences, social media, and the impact of technology on consumer purchasing decisions. It provides students with a solid foundation in understanding consumer psychology and behaviour, making it an essential resource for marketing and business students. With its practical examples and case studies, the textbook helps students apply theoretical concepts to real-world marketing scenarios, preparing them for careers in the field. The book consists of approximately 700 pages and is well-organized for easy comprehension. The ISBN for Consumer Behaviour: Buying, Having, and Being, 7th Canadian Edition is 978-0176785415. Overall, the textbook offers a wealth of knowledge and insights into consumer behaviour in the Canadian market, making it a valuable resource for students and professionals in the field of marketing and business.
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