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Consumer Behavior, 7th Edition, Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters .pdf
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Consumer Behavior, 7th Edition, written by Wayne D. Hoyer, Deborah J. MacInnis, and Rik Pieters, is a comprehensive textbook that explores the decision-making process of consumers, focusing on how individuals and groups select, purchase, use, and dispose of goods, services, ideas, or experiences. The book covers various topics such as motivation, perception, learning, memory, attitude formation, and social influence on consumer behavior. By using this textbook, students and practitioners in the field of marketing can gain a deeper understanding of the factors that influence consumer behavior, enabling them to develop more effective marketing strategies. The seventh edition consists of 624 pages and the ISBN for the book is 978-0357139818. Overall, Consumer Behavior, 7th Edition offers valuable insights and practical knowledge for anyone interested in understanding consumer behavior in the modern marketplace.
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