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Consumer Behavior 11e by Michael R. Solomon 9780133472233 .pdf
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Consumer Behavior 11e by Michael R. Solomon 9780133472233 is a comprehensive textbook that explores the various factors that influence consumer behavior. Written by renowned author Michael R. Solomon, this book provides a deep understanding of consumer psychology, motivations, and decision-making processes. With updated content, real-world examples, and case studies, this book offers valuable insights for marketers, advertisers, and business professionals looking to understand and influence consumer behavior. The benefits of using Consumer Behavior 11e include gaining a deeper understanding of consumer behavior trends, learning practical strategies for marketing and advertising, and staying up-to-date with the latest research in the field. This book consists of 608 pages and is an essential resource for anyone interested in understanding consumer behavior. The ISBN for Consumer Behavior 11e by Michael R. Solomon is 9780133472233.
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