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Basic Marketing Research with Excel, 3rd Edition: Alvin C. Burns .pdf
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Basic Marketing Research with Excel, 3rd Edition is a comprehensive guide that teaches readers how to conduct marketing research using Excel. Written by Alvin C. Burns, this book covers topics such as data analysis, survey design, and presentation of research findings in a user-friendly and practical manner. By using Excel as the primary tool for conducting research, readers can learn valuable skills that are essential for success in the field of marketing. This book provides step-by-step instructions, real-world examples, and hands-on exercises that help readers develop a strong foundation in marketing research. With a total of 400 pages, Basic Marketing Research with Excel, 3rd Edition offers a thorough exploration of the subject matter, making it an indispensable resource for students, practitioners, and researchers alike. The ISBN for this edition is 9780133127400.
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