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Basic Marketing Perreault Cannon McCarthy 18th Edition .pdf
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Basic Marketing Perreault Cannon McCarthy 18th Edition is a comprehensive textbook that covers all the fundamental concepts of marketing. It provides readers with a solid foundation in the principles and practices of marketing, offering a practical and accessible approach to the subject. Some of the benefits of using this textbook include its clear and concise explanations, relevant real-world examples, and case studies that help students apply theoretical concepts to practical situations. Additionally, the 18th edition includes updated material on digital marketing, social media, and global marketing trends, making it a valuable resource for students and professionals alike. The textbook consists of approximately 700 pages and the ISBN for Basic Marketing Perreault Cannon McCarthy 18th Edition is 978-1259573545.
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