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Advertising and Integrated Brand Promotion, 7th Edition .pdf
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Advertising and Integrated Brand Promotion, 7th Edition is a comprehensive textbook that covers the fundamentals of advertising and brand promotion. It provides insight into the various aspects of advertising, including creative strategies, media planning, and digital marketing. The book also explores the importance of integrated marketing communication and how it can help build strong brands. Some benefits of using this textbook include gaining a solid understanding of advertising principles, learning about the latest trends in the industry, and developing skills to create effective advertising campaigns. Advertising and Integrated Brand Promotion, 7th Edition consists of 432 pages and its ISBN is 978-0357028039. Overall, this textbook serves as a valuable resource for students and professionals looking to enhance their knowledge and skills in the field of advertising and brand promotion.
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