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business communication process and product brief 6th canadian edition ebook packt pdf
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A business communication process and product brief, as described in the 6th Canadian edition ebook, refers to the systematic approach and documentation of how information is exchanged within an organization and with external stakeholders in order to achieve business objectives. This process involves the crafting, sending, receiving, and interpreting of messages through various channels such as email, meetings, reports, and presentations. The product brief, on the other hand, is a concise document outlining the key details and specifications of a product or service, including its features, benefits, target audience, and marketing strategy. The combination of the communication process and product brief is essential for effective marketing, product development, and customer relationships. By detailing the communication flow and product details, organizations can ensure consistency, transparency, and alignment in their messaging and offerings to achieve business success.
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